Today, I noticed my newsletter had 76 new subscribers to sign up this month. WOW! That was awesome, but when I looked at the list I noticed some were Spam addresses (9). Then I noticed quite a few of the older subscribers were not even opening my newsletters. Hadn’t for the last six or more newsletters, and that’s over a span of 18 months. So what happens to those? I delete them.
After I get a certain number of subscribers, I’ll have to start paying MailChimp when I send out a newsletter. Can’t have that, especially if they’re not reading the sucker.
Thus why I’m keeping an eye out. This is the third time I’ve culled out those who have no activity. Sure, it’s nice to have so many people receiving it, but really, it doesn’t do me any good if people are not even opening the email.
Love MailChimp. So easy to work with, and they give me some great info.
If you want to read my newsletter – I plan to send one out next month – you can sign up here.
Carla Swafford, Author 