I want to mention something I feel strongly about. When my writers group’s luncheon was over, I went to the large trash can to throw away an empty box. I looked in and to my horror were LOTs of bookmarks, booklets, post cards, in other words, paper promo out of at least two giveaway bags. I wonder if those readers noticed a card had a code for a free ebook? To those readers, they thought of it as trash, but to the authors who provided the material that represented money.
But let’s not think of the authors who sent the paper promo to help you decide on what to buy, let’s think of the other readers out in the local area or your area who would have LOVED to have a bookmark or information about a local reader? If you were the reader(s) who did that, please be nice and not throw them away at the luncheon, instead go to your local library and ask them if they are interested in them for their readers? I bet they would be thrilled. Plus they would love to talk with you about the luncheon and who all you met. A good way to make a friend.
Do you have any other suggestions?
Carla Swafford, Author 